Creating a name for a blog, much like a company (to say nothing of naming a child), carries with it a great deal of weight. For a new blog, the name should indicate the key topics that it will discuss (such as web development and e-commerce for example), and, hopefully, add a bit of personality as well. At Shift One Labs, we are big fans of Arrested Development and in honor of the Bob Loblaw Law Blog we’ve decided to name our blog the “Weblog Blog.” Much like our namesake we take our job very seriously, and much like the Arrested Development series itself, we try to find the humor in any situation.
While ubiquitous today, blogging is a relativity recent development. Just a decade ago the word was so new that it was named the “Word of the Year” by Merriam-Webster. The term “blog” is actually an abbreviation of the term “weblog” which itself is a combination of two terms: “world wide web” and “log.” Log, in this sense, meaning a list of activities that have taken place. The earliest blogs were, often times, simply a sequential list of updates to a website, in some cases to help users find particular pages or information that may have moved. At the same time, with the rise of personal web publishing tools (many of which allowed users to create websites without in-depth knowledge of HTML) combined with greater access to the internet led to a boom in personal web publishing – the “online diary” that is still very common on sites such as Tumblr.
Blogging today has grown and expanded far beyond its humble origins. Today, there are hundreds of blogging and CMS platforms to choose from. Key players in the industry include WordPress, Joomla! and Drupal. Each has its own particular set of features. Determining exactly which system is best for your business depends on a variety of factors as well as your long-term goals. At Shift One Labs we have extensive experience assisting clients with these types of decisions, whether you are in the process of implementing a large-scale CMS system or simply creating a humble law blog. No matter your goals, we can help make them a reality.
With the rise of social media, some have wondered if blogging is still a viable option to help increase brand visibility. There is a very easy way to test this – the next time you search on Google, see how often a specific tweet or Facebook post appears in the results. Most likely, they will be ranked below websites and blog posts on the same topic. While social media should certainly be part of your online presence, a well-written, regularly updated blog is one of the best ways to communicate with current and potential customers and allows for a more expansive forum to discuss your brand and value proposition. We’d love to help you build the perfect platform to help expand your business, and if you need a good lawyer, we can help you there too.