Our First Blog: Breaking Down Web Development


Welcome to the launch of the Shift One Labs Blog! Our goal is to provide in-depth information on the key components of web development, discuss trends in the industry and highlight how it will effect your business and online presence in an easy to understand and informative format.

The old saying that you only have one chance to make a first impression has never been more true than it is online. And much like the internet itself – the speed at which that impression is made (the brain can process single images in as little as 13 milliseconds) – is inconceivably fast. In order to take full advantage of this incredibly short moment in time, businesses need to create a seamless online presence that instantly communicates their brand and service offerings to capture a visitor’s attention before they click the dreaded “back” button.

Web development can be compared to building a house. If it is built on a strong foundation (such as open source) it will be able to grow and expand over time. A common problem for many small businesses is that their web site isn’t designed to scale – either in terms of allowing the site to include additional technologies or web services, or unable to handle a massive influx of traffic should a product or service suddenly become incredibly popular. At Shift One Labs, we work with clients to not only design the site or system they need today, but create a framework that will allow for future additions without costly expenses. If you simply want to add on to your kitchen, you shouldn’t have to rebuild the entire foundation of your home in order to do it.

This foundation concept is incredibly important in web development and, unfortunately, often overlooked when creating or updating a website or web application. Often, the first time you find out about a problem is during the worst possible moment – right when your new product has gone viral or a positive review has led to a huge spike in demand for your services. Taking steps ahead of time to design and build for the future is one of the easiest ways to make sure that the investment in your website provides positive returns over time.

The question becomes, then, how do you know what type of foundation you’re going to need? Much of that, of course, will depend on the specific needs of your business. Having worked with countless clients, the Shift One Labs team understands that each web solution needs to be tailored to the unique factors of the business based on your industry, end user needs, and available budget. Though the starting point will often be different, one of our end goals is always the same: to build a fully functional, integrated online presence that best represents your company and your brand.

Over the coming posts, we will be discussing key components of web development, current trends that are reshaping the way businesses large and small use the internet to reach new customers and retain current ones, and perhaps most importantly, make the often hidden world of web development easy to see and understand. Should you have any questions or comments, we’d love to hear from you!